Azura Lovisa is a Swedish–Malaysian designer, artist, and writer based between London and Miami. She graduated from Central Saint Martins with a BA in Womenswear, and earned experience at Balenciaga and Peter Pilotto before launching her label. Her multicultural upbringing and background in fine arts informs her work and research, which spans across archives and hidden histories, folklore and mythology, ecology, and critical theory.
Azura Lovisa is a London-based slow fashion luxury label rooted in storytelling. Exploring points of intercultural exchange and creating a wardrobe for hybrid identities, Azura Lovisa crafts a mythology people can inhabit.
Southeast Asian aesthetic traditions are interpreted via a Scandinavian eye for design, examining identity and cultural convergence through refined silhouettes, considered cutting, sensuous materiality, and intelligent solutions. Garments are made with intention, featuring handwoven natural fabrics where marks of the maker are evident. The unique pieces become part of a life story, passing through many hands.
Committed to sustainability, ethical practice, and supporting traditional crafts and culture, Azura Lovisa designs collections that are small, seasonless, and gender fluid. Narratives unfold in interconnected cycles, building a distinctive wardrobe and a rich visual universe that accumulates density with time, returning to signature elements and themes.