Azura Lovisa is a London-based slow fashion luxury label rooted in storytelling, exploring hybridity and transcultural flows while crafting a contemporary mythology people can inhabit.
Drawing from her mixed Malaysian-Swedish heritage and influenced by her experience growing up in Miami, Azura Lovisa creates an otherworldly wardrobe for international identities. Southeast Asian aesthetic traditions are interpreted via a Scandinavian design approach, with a focus on sensuous materiality, elegant silhouettes, mindful craftsmanship, and holistic harmony with the earth.
Garments are made with intention, featuring handwoven natural fabrics where marks of the maker are evident. Committed to sustainability, ethical practice, and honoring traditional crafts and heritage, Azura Lovisa designs collections that are small, seasonless, and gender fluid. Narratives unfold in interconnected cycles, building a distinctive visual universe that accumulates density with time, returning to signature elements and themes.
Azura Lovisa is a Swedish–Malaysian designer, artist, and writer based between London and Miami. She graduated from Central Saint Martins with a BA in Womenswear, and earned experience at Balenciaga and Peter Pilotto before launching her label. Her multicultural upbringing and background in fine arts informs her work and research, which spans across archives and hidden histories, folklore and mythology, ecology, and critical theory.